Part-Time Digital Marketer

About MoringaConnect

MoringaConnect is an MIT-Harvard spinout headquartered in Boston, Massachusetts with its operations in Ghana. Our work has been featured in Good Morning America, Forbes, The Guardian, UpWorthy, and the Harvard Business Review. Our vision is to create a world powered by the moringa tree- a crop known locally as ‘the miracle tree’ for its nutritional, medicinal, and economic value. Starting in Ghana, we use our vertically integrated supply chain to turn moringa leaves into nutritious beverages and snacks under our Minga Foods brand and moringa oil seeds into clean beauty products under our award-winning True Moringa brand. Since 2013, we have created 90 jobs along the value chain for women and youth, provided more than $500K in income to moringa farmers, built a network of 3,500 farmers, and planted over one million trees.

Description

MoringaConnect seeks a Part-Time Digital Marketer to manage content creation in Ghana across our social media channels (Instagram, Facebook, and Youtube). The Digital Marketer will coordinate content surrounding the rebrand of the Minga Foods tea and snack product lines to drive sales in Ghana.

Role Details

  • Role: Digital Marketer
  • Commitment: Part-time
  • Duration: 3 months (Successful candidate will transition to full-time permanent role)
  • Compensation: commission on sales conversions
  • Perks: Quarterly performance based bonus
  • All-expense-paid work related activities (travel, transportation, etc)

Responsibilities

Strategy & Tracking Content

  • Oversee overall digital marketing strategy
  • Coordinate and schedule at least 30 pieces of content across Instagram, IG TV, Facebook, and Youtube using Planoly or comparable planning tool
  • Create printed material to supplement online marketing/strategy
  • Manage advertising campaigns (AB test, improve click through rates, optimize landing pages)

General

  • Set weekly goals and meticulously track progress to meet KPIs, and improve conversion rates and ROI week over week
  • Work alongside sales team to ensure conversions from marketing meet sales targets
  • Measure and report on the performance of all marketing campaigns
  • Attend events company is involved in and events of interest to our target customers
  • Perform other duties related to this role as needed by the company

Qualifications:

  • Excellent writing and communication skills
  • Experience successfully managing campaigns, preferably in the natural food and beverage space
  • Deep understanding of Google Analytics, Microsoft Excel, as well as Facebook, and Instagram
  • Organized, metrics-driven and detail oriented
  • Demonstrated track record of sales conversions from marketing campaigns
  • Ability to adapt quickly to new technologies and marketing approaches
  • Deep understanding of the food and beverage industry and competitor landscape
  • Exhibit company values ( passion, integrity, excellence) professionally and personally

Apply:
E-mail your resume/CV and cover letter to hr@moringaconnect.com with the name of the position in the subject line. Cover letter should include links to your past work/portfolio, supporting metrics where possible, and state your availability (hours per week).